Recent projects include:

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Direct Marketing

Developed and executed direct marketing campaigns to drive attendance for technology trade shows and conferences. Managed creative development, partner program management, testing strategies and campaign analysis. (Various clients including: Carlson Marketing Group, MediaLive International, Xtreme Direct)

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Account Management, Marketing Programs

Launched and managed three major customized marketing programs for AT&T with Nimblefish Technologies. Defined business and personalization requirements, drove implementation process with the engineering team, defined creative direction, managed client expectations, and managed account services team in day-to-day client relationship. Nimblefish Technologies is a software and services company providing targeted micromarketing programs. (Client: Nimblefish Technologies, 2004-2008)

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Event Management

Managed trade show booth presence for Visa Inc.’s participation in two international trade shows. Managed booth design agency and internal cross-functional team to develop demo and exhibit components, giveaways and handouts, and overall messaging. Required high degree of internal team relationship building, international vendor management, quick ramp-up and attention to detail. (Client: Visa Inc., 2008-2009)

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Marketing Communications

Developed marketing and sales collateral, providing creative briefs and overall direction, managing timelines and review process, and overall budgets. (Clients: various)

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Educational Program Marketing

Launching new women’s health seminar workbook. Developing marketing plan to universities and health centers, online affiliate marketing programs, and industry event participation. In process of promoting to healthcare book publishers. (Client: Leftovers)

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